On March 17, I gave a lecture at the International Fashion Conference “Earth, Water, Air, and Fire: the four Elements of Fashion” organized by the Università Iuav di Venezia. In the talk, I gave some insights into my current research project. My presentation focused primarily on some of Balenciaga’s fashion shows, in which the staging of natural phenomena played a central role. My research is based on a qualitative empirical approach of analyzing media-mediated, networked fashion based on a textual and visual examination of articles, photographs, commentaries, and memes.
