»Get Ready with Music«-Styles in Sozialen Netzwerken

In POP Culture & Criticism (issue 12, 1/2023), I write not only about fashionable earplugs and headphones, but also about how “Get Ready with Me” #grwm videos spread songs and styles as trends from one day to the next in social networks. Spotify seems to want to take back control of the music market in social media and tried to play a central role in this spectacle, releasing the “Get Ready with Music” feature in September 2022, “that creates an entire, personalized playlist based on your outfit.” I have analyzed the algorithmic logics and programmed-in assumptions of this feature and show why it has flopped in the market so far. Spotify’s AI still needs to go back to the “School of Rock” when it comes to connecting styles and sounds.

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